Waferchip is a B2B strategic marketing consultancy, founded and run by Matt Holman.

Matt also works as Performance Marketing Manager at hyperexponential, an AI-powered pricing and underwriting intelligence platform for commercial and specialty P&C insurance. Waferchip is where Matt applies that same discipline for outside clients.

Der Raumdeuter

Der Raumdeuter is German for "space interpreter," a term from football for the player who reads where space will open rather than reacting to where the ball already is.

Applied here, it means Waferchip builds positioning and campaign strategy on where a market is moving, not a rerun of the last campaign.

The work

Photograph of a bare concrete building facade with a level horizon and a repeating window grid.

A1Reaching whoever will decide: Waferchip maps buying-committee analysis and account plans from CRM data, so budget is routed before it commits, not adjusted afterwards.
A2Matching a page to an account's stated goal: Waferchip builds landing systems to a documented account goal ahead of time, instead of patching a generic page once the data shows a mismatch.
B1Taking a position early: Waferchip writes research-grounded positions for technical, senior audiences, stating a specific view before a market question has settled.
B2Documenting the system behind the look: Waferchip delivers identity and structure work as reusable rules, so a brand can keep applying them itself rather than redoing the look each time the market shifts.

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