Two early-stage concepts, open to design partners.

Both are pre-build. A design partner runs a real account or campaign against the approach as it's built, gives direct feedback on where it falls short, and shapes it before it's finished, rather than buying a finished service.

Waferclick

A semantic layer for Google Ads.

It reads the meaning and intent behind search queries, ad copy, and landing page content, rather than optimising on keyword match type alone. It self-heals: when an account's performance degrades against its stated goal, the system adjusts the strategy itself. This is a pre-build concept. No accounts have run on it yet, and no results exist to show.

Waferchip for privacy

A cookieless tracking and optimisation service.

It runs on first-party, server-side data rather than third-party cookies or cross-site identifiers, for organisations with formal data-governance requirements. It describes a technical architecture, not a claim of legal compliance. No client engagement exists yet, so it targets this kind of organisation rather than having proven itself with one.