Waferchip for privacy replaces third-party cookie tracking with first-party, server-side data.
It collects signals directly from a client's own properties and combines them with contextual data about what a visitor is doing in the moment.
This describes a technical architecture: no third-party cookies, no cross-site identifiers, first-party and consent-based collection. It is not a claim of legal compliance. Whether a given implementation meets regulatory requirements depends on the client's own legal review and their specific jurisdiction, sector, and data practices.
What it retains, and what it doesn't
Aggregate and first-party behavioural data needed for attribution and lead scoring is retained. Third-party identifiers, cross-site profiles, and anything requiring a non-essential cookie are not. Individual-level data is aggregated or hashed where it would otherwise be required. Sales and marketing signal is built from three sources.
- A1First-party behavioural data
- Signals gathered directly from the client's own properties: site behaviour, form fills, and content engagement, not purchased or shared across sites.
- A2Contextual intent signals
- What a visitor is reading or searching in the moment, used to infer intent without tracking who they've been elsewhere.
- A3Consented, first-party capture
- Forms, content gating, and direct engagement. Inbound lead generation is built on this, not on tracking-derived retargeting.
Who this is for
This is designed for organisations with formal data-governance requirements. No client engagement exists yet, so it is built for this kind of organisation rather than proven with one.
Design partner
This is early-stage work. A design partner runs a real account or campaign against the approach as it is built, gives direct feedback on where it falls short, and shapes the approach rather than buying a finished service.
You give
- A real account or campaign to build the approach against
- Time for regular feedback sessions
- Candid feedback on where the approach falls short
You get
- Early involvement in shaping the approach
- Direct input on what gets built first
- No cost during the partnership period